Fibre Heroes and Zybre bring digital tourism to Ross

Wholesale network provider FullFibre’s Fibre Heroes are part of an exclusive team helping Ross-on-Wye Town Council to deliver the town’s new digital tourist information points.

Working alongside ultrafast internet provider ZYBRE Broadband, Fibre Heroes supported the Ross-on-Wye Town Council to install and connect the equipment that will bring Ross-on-Wye’s tourism industry into the digital age.

This was a challenging project, with Fibre Heroes and ZYBRE working together to provide the gigabit-capable connectivity free of charge. The ‘digital tourist information points’ will provide an instantaneous and direct Tourist Information Service profiling businesses, services and activities available in and around Ross-on-Wye.

Future plans include extra use of the screens to bring news announcements, local event showcases and spotlight the unique features of Ross-on-Wye. Connecting these screens with Fibre Heroes’ incredibly fast fibre optic infrastructure and ZYBRE’s amazing broadband network, will provide Ross-on-Wye with seamless digital communication opportunities, and boost local business productivity with new promotional possibilities.

Matt Smith, Head of Public Procurement & Engagement at Fibre Heroes, commented: “We were really happy to get involved with this project. It has been a long-time aspiration of the town council and we’ve been able to bring our specialist skills to make it a reality. 

“FullFibre work hard to support the communities in which we build our network and this is another great example of working in partnership to level the digital playing field. I am proud that this is another area where the town can truly stand out as a great place to visit.”

Joshua Greedy, Head of Marketing for Zybre commented: “ZYBRE broadband is on a mission to bring incredible fast broadband to all of the UK previously left out of incumbent internet providers’ plans. ZYBRE, with FullFibre, is here to provide Ross-on-Wye Town Council, homes and businesses with an incredibly fast, ‘always-on’ broadband connection they never have to think about, for now and the future. This is just the first step in this town, so watch this space closely”.

Mayor, Cllr Ed O’Driscoll, commented: “I am delighted to see Ross-on-Wye’s first digital tourist information points finally in place. We’re leading the way in Herefordshire developing vitally important tourism infrastructure. Maximising tourism is key to the survival of market towns so the visitor experience is critical. We need to make as much information available as we can to ensure our businesses and retailers have the exposure they need. They must be successful if our town is going to thrive. On behalf of Ross-on-Wye Town Council and all my fellow councillors I’d like to extend my thanks to Fibre Heroes, Western Power Distribution and ZYBRE Broadband for their support and extremely generous contributions to this initiative. I’d also like to personally thank the team at the Town Council for their great work over the last two years that’s enabled us to make this happen”.

About Fibre Heroes

Fibre Heroes is FullFibre’s customer-facing brand, building wholesale telecoms networks to more than 80 market towns across the UK with a superior full fibre broadband connection, helping level the digital landscape.

With five regional offices in Exeter, Ledbury, Telford, Derby and Barnsley, FullFibre operates its network as a wholesale-only platform. It aims to supply a healthy, competitive marketplace to both and national, more well-known Internet Service Providers (ISPs) and smaller, local ISPs. This allows the power to be in the hands of the customer, who has a range of providers to choose from across the FullFibre network.

FullFibre’s Fibre Heroes brand is about prioritizing areas that have been previously overlooked by larger corporations who have deemed them ‘unprofitable’. Fibre Heroes offers extensive marketing and lead generation support to smaller ISP’s who do not have the resources to be heard in their local communities.

FullFibre and Fibre Heroes were founded by its CEO Oliver Helm in 2017 and is led by a management team with decades of expertise and knowledge between them. In 2020, FullFibre secured a deal with multi-billion-dollar investment fund Basalt Infrastructure Partners III allowing for greater innovation and injection of finance into its build towns.

About ZYBRE

ZYBRE is the UK’s first next-generation multi-play home entertainment internet service provider that brings together; cloud gaming, TV, ultrafast broadband and voice. Offering a wide selection of live TV, BVoD & SVoD applications alongside our gigabit broadband, game streaming options and VoIP capabilities without the need for a phone line providing faster, more reliable internet access. Gigabit broadband speeds up to 1,000 Mbps and optional whole-home Wi-Fi mesh network to ensure full coverage throughout the home. ZYBRE also delivers the ability to stream over 250 games directly to your TV with the click of a button through their cloud gaming platform, delivering high-end gaming without the need for high-end consoles or PC’s.   

ZYBRE’s service offering across the UK can be found at www.zybre.co.uk.

Media Contact: Joshua Greedy e: joshua@zybre.co.uk / t: +44 (0)1223 653404